Entrepreneurship ka safar exciting hota hai — ek idea ko business mein convert karna, apna brand build karna,
aur customers ko value dena. Lekin ek reality yeh bhi hai ki business ki backbone sales hoti hai. Chahe product
kitna bhi acha ho, agar sales nahi hogi toh business survive nahi kar paayega.
Bahut saare young entrepreneurs sales ko lightly lete hain aur kuch common mistakes karte hain jo unke startup
ko slow kar dete hain. Aaj hum discuss karenge woh top sales mistakes aur unhe avoid karne ke best tareeke.
Mistake 1: Over-Focusing on Product, Ignoring Customer Needs
Young entrepreneurs apne product par itna focus karte hain ki woh customer ke real problem ko ignore kar dete hain.
Example: Aap ek new app launch karte ho aur uske features par hi focus karte ho, lekin customer actually simple usability chahta hai.
Solution: Hamesha apna pitch customer-centric rakho. Poocho – “Aapki problem kya hai?” aur phir explain karo ki aapka product unki problem kaise solve karta hai.
Mistake 2: Thinking Sales = Pushing Product
Bahut se founders samajhte hain ki sales ka matlab sirf product ko push karna hai. Yeh sabse bada misconception hai.
Example: Sales ek relationship-building process hai. Jab tak trust nahi banega, sale close nahi hoga. Focus on long-term relationship, not one-time selling.
Mistake 3: Not Having a Clear Sales Process
“Bas try karte hain, dekhte hain kaise response aata hai” — yeh approach startups ko fail kar deti hai. Without a structured sales process, aap time aur energy waste karte ho.
Solution
Lead generation
Prospect qualification
Sales pitch/demo
Objection handling
Closing & follow-up
Is process se aapki conversion rate improve hoti hai.
Mistake 4: Ignoring Follow-Up
Statistics ke according, 80% sales 5–7 follow-ups ke baad close hoti hain. Lekin young entrepreneurs ek hi baar pitch karke expect karte hain ki deal close ho jaaye.
Solution: Consistent follow-up karo. CRM tools ka use karo taaki koi lead miss na ho.
Mistake 5: Selling Without Sales Training
Entrepreneurs sochte hain ki agar woh founder hain toh naturally unhe selling aa jaayegi. Reality yeh hai ki
selling ek learnable skill hai.
Solution:
Apne liye aur apni team ke liye sales training programs mein invest karo. Structured training aapko pitching, negotiation
aur closing skills sikhaati hai jo business growth ke liye zaruri hain.
Mistake 6: Neglecting Digital & Social Selling
Aaj ke time mein customers digital platforms par active hain. Sirf offline ya traditional selling par depend rehna ek mistake hai.
Solution: LinkedIn, Instagram, aur email marketing ko sales strategy mein integrate karo. Social selling se trust aur visibility dono badhte hain.
Frequently Asked Questions (FAQs)
Q1: Kya sales training entrepreneurs ke liye bhi important hai?
Bilkul. Sales training se aap structured selling, objection handling aur closing techniques seekhte ho jo har entrepreneur ke liye zaruri hai.
Q2: Follow-up ke liye best practice kya hai?
Lead ko har 2–3 din ke gap par politely follow-up karo. CRM tools ka use karke systematic reminders set karo.
Q3: Main apne startup ke liye sales team kab hire karun?
Initially founder ko khud sales karna chahiye taaki woh market aur customers samajh sake. Jab business scale hone lage tab trained sales professionals hire karo.
Q4: Kya Nagpur mein startups ke liye sales opportunities hain?
Yes, Nagpur ek emerging startup hub hai. Yahan IT, real estate, edtech, aur service-based startups ke liye sales talent aur opportunities dono high hain.
Q5: Entrepreneurs ke liye sabse common sales mistake kya hoti hai?
Sabse common mistake hai product push karna bina customer ki zarurat samjhe. Isse long-term trust break ho jaata hai.
Conclusion:
Young entrepreneurs ke liye sales ek backbone hai, lekin small mistakes unke growth ko slow kar sakti hain.
Agar aap apna startup fast grow karna chahte hain toh sales tips for entrepreneurs ko follow karo, structured process banao aur training lo.
Nagpur ke young founders ke liye, The School of Sales ek aisi jagah hai jahan aap practical selling tips for startups aur
advanced sales training seekh sakte ho. Yeh training aapke business ko scale karne mein direct help karegi.